Organizers in Lee County, Florida, are attempting to “rebrand” the place they call home originally named after notorious and racist Confederate General Robert E. Lee to now honor actor, martial artist and cultural icon Bruce Lee.
Kynala Phillips of NBC News has reported that “in an effort to ‘eradicate’ racism in both Florida and across the country, a local arts organization is calling for the rebrand instead of a complete name change to minimize the costs, while still changing the narrative behind the county’s namesake.”
In an interview, Brian Weaver, owner of the Florida-based organization Artsemble Underground who created the Change.org petition, told NBC, “I’m not a fan of living in Robert E. Lee County. It doesn’t make me proud.”
